Success Story

Paris HiltonParisland

2.4M+

Quests Completed

105k+

Unique Users

60 min

Playtime per user

“We recorded an average play time for Valentine's day per user of 25 minutes. It’s very eye-opening for us. If we look at social media, I don’t know how people would spend 25 minutes looking at a single piece of content”

Cynthia Miller - Director of web3 & Metaverse

The Objective

Paris Hilton aimed at engaging in a more direct and intimate way with her community while only a select few can attend her Halloween parties, leaving others to rely on social media updates. The Sandbox allowed Paris Hilton to extend her thematic events into the metaverse, creating immersive and interactive experiences for her audience. This solution bridged the gap between physical and digital events, offering a new dimension to her brand. Paris Hilton offers everyone a chance to connect with her brand and enjoy a vibrant, immersive celebration where Paris’s fanbase can discover her intimacy in two unique experiences: Cryptoween & Valentine’s days.

The Solution

The Sandbox provided a solution to Paris Hilton's digital immersion ambitions. As a leading platform for creating, owning, and monetizing metaverse experiences, The Sandbox offers a toolkit for building immersive virtual worlds. Paris Hilton teamed up with The Sandbox to craft two unforgettable metaverse events. 1. Cryptoween: The Fantasy Game Party The first event, "Cryptoween," brought Paris Hilton's vision to life. Participants embarked on an interactive journey where they joined Paris in a virtual party filled with challenges, including the iconic #Sliving, collecting candies, and breaking curses. The Sandbox's capabilities as a metaverse creation platform played a pivotal role in realizing this dynamic experience. 2. Parisland: A Romantic Tropical Adventure For Valentine's Day, Paris Hilton unveiled "Parisland," a romantic tropical adventure within the metaverse. This immersive experience took participants on a journey of love, where they could choose potential partners, uncover secrets, and make pivotal decisions. The Sandbox's environment creation capabilities turned Parisland into a mesmerizing destination. A groundbreaking aspect of Paris Hilton's metaverse events was the integration of NFTs (Non-Fungible Tokens). Attendees could own and trade 8 Entities, 13 Equipments, and 5,555 unique NFT avatars tied to the events. This innovation added exclusivity and collectibility, creating a buzz among digital art and NFT enthusiasts. All quests lead to potential rewards such as: Sand token, whitelist for a free Avatar from the unrevealed Paris Hilton Collection, 100 Diamond Baby NFTs and all participants will receive the Cryptoween Memorabilia.

The Result

By becoming a part of The Sandbox, they discovered the power of forging partnerships with: - Increased Engagement: Her metaverse events drew in a global audience, bringing together fans from around the world with over 100K+ members. - Buzz and Excitement: The events generated significant buzz on social media, showcasing the power of the metaverse in today's entertainment landscape. - Quantitative Success: Playing on average 60 min per user actively participating in their experiences completing over 2.4 million quests - Brand Reinforcement: Paris Hilton's brand received a fresh and innovative boost, cementing her reputation as a trailblazer in the metaverse space selling the entire collection of 5,555 NFTs.

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